NSF CAREER award on recommenders, humans, and data
In 2018, I was awarded the NSF CAREER award to study how recommender systems and our evaluations of them respond to the human messiness of their input data. Us computer scientists have long known the principle of ‘garbage in, garbage out’: with bad data, a system will produce bad outputs. But in practice, computing systems can differ a great deal in precisely how they translate such inputs to outputs.
Our goal in this project is to understand that response — to charactize the ‘garbage response curve’ of common recommendation algorithms and surrounding statistical and experimental techniques. For a given type and quantity of garbage (metric/intent mismatch, discriminatory bias, polarized content), we want to understand its impact on recommendations, subsequent human behavior, and the information experiments provide to operators of recommender systems.
Systems that recommend products, places, and services are an increasingly common part of everyday life and commerce, making it important to understand how recommendation algorithms affect outcomes for both individual users and larger social groups. To do this, the project team will develop novel methods of simulating users' behavior based on large-scale historical datasets. These methods will be used to better understand vulnerabilities that underlying biases in training datasets pose to commonly-used machine learning-based methods for building and testing recommender systems, as well as characterize the effectiveness of common evaluation metrics such as recommendation accuracy and diversity given different models of how people interact with recommender systems in practice. The team will publicly release its datasets, software, and novel metrics for the benefit of other researchers and developers of recommender systems. The work also will inform the development of course materials about the social impact of data analytics and computing as well as outreach activities for librarians, who are often in the position of helping information seekers understand the way search engines and other recommender systems affect their ability to get what they need.
The work is organized around two main themes. The first will quantify and mitigate the popularity bias and misclassified decoy problems in offline recommender evaluation that tend to lead to popular, known recommendations. To do this, the team will develop simulation-based evaluation models that encode a variety of assumptions about how users select relevant items to buy and rate and use them to quantify the statistical biases these assumptions induce in recommendation quality metrics. They will calibrate these simulations by comparing with existing data sets covering books, research papers, music, and movies. These models and datasets will help drive the second main project around measuring the impact of feature distributions in training data on recommender algorithm accuracy and diversity, while developing bias-resistant algorithms. The team will use data resampling techniques along with the simulation models, extended to model system behavior over time, to evaluate how different algorithms mitigate, propagate, or exacerbate underlying distributional biases through their recommendations, and how those biased recommendations in turn affect future user behavior and experience.
I have three planned educational activities as a part of this project:
- Work with Don Winiecki and Boise State CS faculty to incorporate material on ethics and the social impact of technology into graduate artificial intelligence and data science classes.
- Collaborate with Eric Lindquist from the Boise State School of Public Service to develop and teach Big Data in Public Life, an interdisciplinary undergraduate course on the interaction of big data, ethics, and policy as data-driven algorithmic systems are increasingly deployed in our society in both public and private sectors.
- Develop training materials and teach workshops for librarians across Idaho on recommender systems and related technology, so they can make better use of it in working with their communities and provide their patrons with guidance in engaging with recommenders. Merdian Library District will be working with me on the pilot of these workshops.
I will update this section with more information and resources as the project progresses.