Biased Lift for Related-Item Recommendation
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Effectively computing non-personalized recommendations can be annoyingly subtle. If we do naïve things like sorting by average rating, we get a top-N list dominated by items that one user really liked. Sorting by overall popularity doesn’t have this problem; as soon as we want contextual related-product recommendations, however (e.g. “people who bought this also bought”), and don’t want those recommendations to be dominated by the most popular items overall, the problem comes roaring back.